Leap of Faith this Leap Year

Leap Year. For some, it is nothing more than a blip in the datebook – a calendar conundrum that happens every four years. But local creative agency, LaBarge+Partners, has set out to make this 29th of February worth every extra second.

Along with other creative agencies and professionals, we will donate our time and services to a worthy local non-profit organization in need of advertising, marketing and other creative services. The idea is simple – no sleeping, no breaking, no coffee (yeah, right) for 29 straight hours – a crazy endeavor lovingly coined, “29Madness.” After careful review, the Association for the Blind has been selected as the recipient of this year’s 29Madness event.

What: A 29-hour creative blitz to provide a select local non-profit organization with a fully integrated marketing plan (logo design, website, public relations strategy, media plan, stationary package, social media programs and more)

Who: LaBarge+Partners, along with creative agencies and industry professionals including McKay Communications, Intellectual Alchemy, Monika Gauthier Design, HelloEveryWear, Rockett Interactive, Henry Mathieu, Benjamin Biddle and Fox Commercial Media

When: Work Begins on Leap Day, Wednesday, February 29th, 12:01a.m.
29Madness Breakfast Reveal will be held on Thursday, March 1st at 9:00a.m.

Where: Flagship 2, LaBarge+Partners Office, 78 Alexander St., Suite J

More: Media are encouraged to stop by the FS2 think-tank for the 29Madness Breakfast Reveal on Thursday, March 1st at 9:00a.m. for an up-close look at the process and finished product. For more information about 29Madness, contact us directly at 843.277.7952 or elizabeth@mckaycomm.com.

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